Big data-driven marketing enabled business performance: A conceptual framework of information, strategy and customer lifetime value

A Tripathi, T Bagga, S Sharma… - 2021 11th International …, 2021 - ieeexplore.ieee.org
The competitiveness of the business ecosystem is exponentially increasing nowadays.
Cutthroat competition is being observed by the business leaders to retain the customers and …

The political-economy management: Indonesia's needs for the COVID-19 pandemic

J Jiuhardi, DC Darma, A Heksarini - Problems of Management in the 21st …, 2021 - ceeol.com
The Covid-19 outbreak continues to spread rapidly to almost all countries in the world. The
authors need to highlight how the policy perspectives are taken by Indonesia at the national …

SAP S/4 HANA Framework: I-ERP towards Digital Transformation

N Jain, T Bagga - 2021 9th International Conference on …, 2021 - ieeexplore.ieee.org
Enterprise resource planning (ERP) platforms are conceivably the most substantial
solicitations in an officialdom's information center. ERP systems embraces all the principal …

Exploring Technology and Organizational Capability from the Perspective of Marketing Intelligence

SK Vishnoi, T Bagga, A Tripathi - 2021 9th International …, 2021 - ieeexplore.ieee.org
Amidst this present era of 4 th industrial revolution, the impact of intelligent technologies on
organizational strategy gets multiplied both in direction and degree. Marketing Intelligence …

[PDF][PDF] Estudo da Satisfação do Cliente Online na utilização de tecnologia com Inteligência Artificial na interação com a marca

ACSC Branco - 2021 - repositorio-aberto.up.pt
Neste capítulo serão apresentados o tema e a relevância deste estudo, através de um
enquadramento na literatura existente, relativa à satisfação do cliente no comércio online e …

Advancements in Business Use of Internet Marketing: Post-COVID-19 Era in South Africa

I Nohumba, C Nyambuya… - Journal of Management & …, 2021 - journals.co.za
This study was conducted to gain insights into the effects of developments in the digital
space on business marketing interactions in the South African economy. The objective of the …