The widespread adoption of digital technologies and online social networks has
revolutionized the way marketers engage with consumers. By deploying various digital …

Multisensory integration research has allowed us to better understand how humans
integrate sensory information to produce a unitary experience of the external world …

This study examines the 'sweet spot'of augmented reality (AR) through the lens of flow
theory and has two primary objectives. First, the study seeks to determine whether …

The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

Augmented reality (AR) tools can increase the effectiveness of traditional marketing
approaches. This study tests the effectiveness of AR advertising in the specific context of …

Virtual and augmented reality are changing how companies interact with customers.
However, previous research has paid little attention to compare their effectiveness. This …

We live in a multisensory world. Our experiences are constructed by the stimulation of all our
senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while …

Virtual reality technologies have increased the integration between devices and the human
senses. Despite the increased interest in embodied technologies in tourism, there has been …

Applying the theory of embodied cognition as the research framework, the purpose of the
current study was to explore the influence of virtual wine tours on young consumers' wine …

Online retailers are increasingly using augmented reality (AR) and virtual reality (VR)
technologies to solve mental and physical intangibility issues in a product evaluation …