Recent research has revealed an alarming prevalence of click fraud in online advertising
systems. In this article, we present a comprehensive study on the usage and impact of bots …

Although the use of pay-per-click mechanisms stimulates the prosperity of the mobile
advertisement network, fraudulent ad clicks result in huge financial losses for advertisers …

Online advertising utilizes the Internet technique to deliver marketing messages to
promotional consumers. It is growing in recent years to facilitate the increasing demands of …

Web browsing has become the integral part of our daily activities. Users come across
various advertisement while accessing these web pages. Various companies advertise their …

Web services have become an integral part of our day-to-day life including the various
advertisements viewed on websites. Revenue is generated by companies through …

Mobile PR is an important component of the mobile app ecosystem. A major threat to this
ecosystem's long-term health is click fraud, which involves clicking on ads while infected …

As the mobile era matures, it is increasingly competitive to market mobile apps, forcing
companies to invest heavily on mobile user acquisition campaigns. This has unfortunately …

A number of apps are available in app stores for different types of online services and are
growing with the use of mobile devices in the public. Advertisements on mobile through …

Clickbaiting is a developing marvels on the web, and it is characterized as a strategy for
abusing psychological predispositions to pull in online viewership, that is, to draw in" clicks." …