Purpose In the current business context, deliberations concerning business-to-business
relationships (business relationships) and their importance to business firms are increasing …

Online gaming has become a recent leisure time activity in India, especially among the
younger generation. Hence, more and more youngsters, specifically Generation Z are …

The present study aims at presenting a model of cross-buying behavior of electronic service
customers in Shahr Bank. This research is applied in terms of objective and survey …

In this chapter, we discuss and articulate how dynamics in buyer‒supplier relationships
(BSRs) ultimately create value for buyers and suppliers. Consistent with Shamsollahi et …

The current research has been done pursuing the goal to present a content marketing model
with brand improving approach in banking industries. This study is applied in terms of goal …