The article analyses the influence of technological development of transport enterprises on
marketing strategies in the light of academic literature which highlights the importance of …

Consumer preference for green brands is driven by confidence in a company's pro-
environmental activities in emerging markets. Environmental claims and communication …

RESUMO O objetivo deste estudo é saber como as pequenas empresas em um país
emergente melhoram a eficácia dos ajustes estratégicos em relação a intensidade da …

Purpose A highly competitive business environment needs a creative strategy for long-term
survival and a competitive advantage in an uncertain market environment. This objective …

This study analyzes how small businesses in an emerging country improve performance
through strategic fit according to the intensity of market competition. It explores small …

The study examines the effect of Product Positioning as a Marketing Strategy for Brand
Awareness of pharmaceutical firms in Kwara State of Nigeria. The study adopted a cross …

The real estate industry is a positive contributor to the Zambian economy, accounting an
average of 3.4% of GDP in 2019. However, real estate players have been faced with …

Citizens owned fuel transport companies in Botswana are startups and are operating at a
small to medium scale. Being startups or Small and Medium Enterprises (SMEs), they are …

This research was conducted to find out what marketing strategies are applied by the food
and beverage company CV. DEFOMA. The purpose of this study is to see how the …

In the era of drastic changes where consumers are exposed to varieties of product,
organizations need sustainable competitive advantage which can be achieved through the …