Influence of reverse logistics on competitiveness, economic performance, ecological environment and society
T Ivanova, R Rogaczewski, I Lutsenko - LogForum, 2022 - yadda.icm.edu.pl
Background: Today, companies operate in an environment that is significantly affected by
the forces of transformational changes, which create problems for logistics. Reverse logistics …
the forces of transformational changes, which create problems for logistics. Reverse logistics …
Technological Innovation Capability: Exigency for Driving Marketing Performance During Pandemics
SC Nwulu, EOL Hamilton-Ibama - Nigerian Academy of …, 2022 - namj.tamn-ng.org
This paper investigated the relationship between technological innovation capability and
marketing performance of manufacturing firms in Nigeria. The research was designed as a …
marketing performance of manufacturing firms in Nigeria. The research was designed as a …
[PDF][PDF] Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs
K GAJDKA, V NÉTEK - academia.edu
Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …