Purpose Following the hierarchy-of-effects model, this study aims to propose a two-step
process framework to investigate social media post efficacy via attraction and likes …

Headlines play an important role in both news audiences' attention decisions online and in
news organizations' efforts to attract that attention. A large body of research focuses on …

Customers are increasingly utilizing location‐based services via mobile devices to engage
with retail establishments. The focus of this paper is to identify factors that help to drive …

The increasing competition among the news industries puts editors under the pressure of
posting news articles that should gain more user attention. News popularity is predicted …

Research Article Research on the Prediction of Popularity of News Dissemination Public
Opinion Based on Data Mining Page 1 Research Article Research on the Prediction of …

With the development of the Internet, the amount of information data on the Web is growing
exponentially. Recommender systems are widely used in online news services. The existing …

Online news portals play an important part in the ever-growing era of digitalization by
providing the most up-to-date information from across the world. As a result, individuals rely …

YouTube is the most popular comprehensive online video source where continuous real-
time video uploading is done by users throughout the world at a tremendous rate. It has …