Increased access to various kinds of consumer data has opened up new avenues of value
creation for companies, but it also poses new challenges. The proliferation of digital data …

While studies have documented the valence (eg, facilitation and harm) of residents'
behaviors toward tourists, research into the intensity (ie, activeness or passiveness) for such …

Concerns have been raised that destination branding often overlooks the destination's
internal stakeholders, and in some cases, has resulted in a brand identity that does not …

Residents play an important role in the destination branding process. Extant studies have
not yet integrated analyses of residents' engagement behavior and the factors that affect it. In …

Mobilizing residents' collaboration in destination governance has become imperative for
local governments to achieve the success and sustainability of a destination. However, few …

Previous studies have explored the impact of social media as a marketing tool on tourists'
decision-making and experience, but few studies have explored the impact of social media …

Given that the concept of risk perception stems primarily from consumer behaviour, tourism
research has tended to address the issue from tourists' perspective, resulting in a lack of …

The present study explored the effects of various food and wine festival experience elements
(eg authenticity, entertainment, and spending time with others) on visitors' sense of …

It is often seen how a distinctive feature of a territory is used as a brand to create an image
that attracts tourists to the region. This is so-called “territorial marketing”, and together with …

There is an emerging trend of firms positioning themselves as both sustainable and
luxurious. While it is unclear whether this offers new market opportunities, there remains a …