Rebound effects have been historically studied through narrow framings which may
overlook the complexity of sustainability challenges, sometimes leading to badly informed …

Overall, people want to behave ethically. In some cases, temptation steers them away from
ethical behavior. In other cases, purely ethical behavior is not possible, because the same …

This research provides evidence for moral-licensing effects in climate-related behavior. We
recruited individuals who had not travelled by airplane for private reasons during the past …

Global resource use and related emissions continue to rise despite decades of public and
private sector marketing efforts to encourage more sustainable consumption. One question …

An online experiment was conducted to examine a past moral deed's influence on
consumers' response to guilt appeals in environmental advertising. The findings suggested …

The personal care industry is gradually shifting its promises toward health and environment-
based messages, promoting either the addition of beneficial ingredients or processes or the …

Population expansion and the depletion of the planet's natural resources make it necessary
to look at human consumption behavior in sustainable development. The purpose of this …

Since the outbreak of COVID-19, mask wearing has become a global phenomenon. How do
masks influence wearers' behavior in everyday life? We examine the effect of masks on …

It is a common assumption to believe that encouraging pro environmental behavior (PEB) in
one domain would lead to increased PEB in other domains (best-case scenario) or just be …

Sustainable consumption and green marketing are receiving considerable attention.
Nevertheless, the focus of past studies has always been on customer participation, with less …