How social media analytics can inform content strategies
N Kordzadeh, DK Young - Journal of Computer Information …, 2022 - Taylor & Francis
Social media has become a strategic tool for businesses and nonprofit organizations to
connect with audiences. However, no comprehensive framework exists to support the …
connect with audiences. However, no comprehensive framework exists to support the …
What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige
X Chu, Y Liu, X Chen, Z Ding, S Tao - Electronic Commerce Research, 2022 - Springer
Microblogs have gained concerns from both academics and practitioners owing to their
great potential for communication and diffusion. Brand managers can release posts …
great potential for communication and diffusion. Brand managers can release posts …
Influence of post types on Facebook engagement: the moderating roles of brand category and brand internationalisation
M Thongmak - … Journal of Internet Marketing and Advertising, 2022 - inderscienceonline.com
Strategies for brand community engagement have been lagging behind the social media
growth. This paper thus attempts to understand the effects of content types on brand …
growth. This paper thus attempts to understand the effects of content types on brand …
[PDF][PDF] The role of content strategy in social media on brand post's popularity: a case of higher education institutions in Turkey
DP Demirer - Humanities Today: Proceedings, 2022 - sciendo.com
The highly competitive higher education market has turned to branding as a solution for
dealing with today's global challenges. One important tool of a sustainable brand strategy …
dealing with today's global challenges. One important tool of a sustainable brand strategy …
Popularity of Facebook hotel brand-page posts among consumers: a study of top ten international and domestic hospitality brands in India
Marketers have recognised the unprecedented popularity of social networking sites and are
prompting to invest in their social media presence to disseminate information and marketing …
prompting to invest in their social media presence to disseminate information and marketing …
O valor de um país na internet: uma proposta de modelo para construção do country brand equity nas redes sociais digitais
MB Silva - 2022 - teses.usp.br
Tal qual as empresas as nações também possuem uma marca, são as chamadas marcas-
país (Country Brand), com capacidade de influenciar positiva ou negativamente os produtos …
país (Country Brand), com capacidade de influenciar positiva ou negativamente os produtos …