Using a personality-profiling algorithm to investigate political microtargeting: assessing the persuasion effects of personality-tailored ads on social media
Political advertisers have access to increasingly sophisticated microtargeting techniques.
One such technique is tailoring ads to the personality traits of citizens. Questions have been …
One such technique is tailoring ads to the personality traits of citizens. Questions have been …
Enhancing theory-informed dictionary approaches with “glass-box” machine learning: The case of integrative complexity in social media comments
Dictionary-based approaches to computational text analysis have been shown to perform
relatively poorly, particularly when the dictionaries rely on simple bags of words, are not …
relatively poorly, particularly when the dictionaries rely on simple bags of words, are not …
[HTML][HTML] Arranging the fruit basket: A computational approach towards a better understanding of adolescents' diet-related social media communications
This study investigated the contents and linguistic styles that adolescents use in their dietary
communications on social media. The main aim of the study was to describe adolescents' …
communications on social media. The main aim of the study was to describe adolescents' …
What Is Computational Communication Research?
E Abanoz - Opportunities and Challenges for Computational Social …, 2022 - igi-global.com
Computational social science is regarded as a research method that provides an
unprecedented breadth and depth of data to classify and analyze how human interaction …
unprecedented breadth and depth of data to classify and analyze how human interaction …
[PDF][PDF] OPTED
Deliverable 3.4 presents a blueprint for online learning materials in the OPTED research
infrastructure. We showcase new training materials that we created and made available at …
infrastructure. We showcase new training materials that we created and made available at …