Recall of tourism experiences evokes pleasant affect tied to the trip, which leads to mood
and behavioral intentions. Based on experimental design with two studies, this research …

Purpose Determining the impact of behavioral influences on the stock market has significant
implications for investment analysis and portfolio management. Behavioral biases are …

Research on advertising containing negative information, such as two‐sided messages, has
neglected the potential of including humor in the advertisements, although both theory and …

Negative consumer–brand interactions often result in consumer subversion, in which
consumers actively reject or avoid brands. To date, the role of positive emotional states …

The authors of this research investigate the effects of hedonic and utilitarian message
appeals in firm-generated content on product performance measured by daily sales. The …

Food preferences are often influenced by environmental cues such as temperature, scent,
and sound. Although air pollution is a subtle but daily presence in consumers' lives, a lack of …

Purpose Although graphic-based emoticons in mobile instant messenger (MIM) services
became an important revenue source for their service provider, empirical research …

Consumers may self-indulge in luxury for several reasons. This research examines the effect
of giving a gift on the giver's subsequent indulgence in affordable luxury and finds that the …

The relationship between body mass index (BMI) and subjective well-being (SWB) has been
widely discussed in empirical literature. However, most previous studies were cross …

This study illuminates the varied emotional mechanisms underlying consumer response to
ads paired with emotionally congruent versus incongruent content in different placement …