Sales, product design, and engineering teams benefit immensely from better understanding
customer perspectives. How do customers combine a product's technical specifications (ie …

Researchers and practitioners in marketing, economics, and public policy often use
preference elicitation tasks to forecast real-world behaviors. These tasks typically ask a …

Marketing can be seen everywhere and profoundly affects our day-to-day lives. Formally or
informally, people and organizations engage in a vast number of different activities that …

The retailing environment has shown that consumer purchases are dependent upon the
consideration and subsequent evaluation of product attributes. Consumer's selection of …

The application of conjoint analysis to new product development is challenged in studies of
complex products that simultaneously examine the major drivers of a purchase decision and …

Purpose of the study: The importance of existing sales affinities between products cannot be
understated. Consumers shopping baskets contain multiple products, from several product …

Describing rosé: An embedding-based method for measuring preferences Page 1 Singapore
Management University Institutional Knowledge at Singapore Management University …

본 연구는 도서관 정보서비스 환경에서 도서 이용자의 도서추천에 영향을 미치는 선호요인을
파악하기 위해 전 세계 도서 이용자의 참여로 이루어지는 사회적 목록 서비스인 Goodreads …

Zusammenfassung Die Analyse von Verbraucherbedürfnissen ist eine Kernfunktion nicht
nur für die Vermarktung bestehender Produkte, sondern auch für die Veränderung von …

Die Digitalisierung gilt als eine der bedeutendsten Transformationen der heutigen
Gesellschaft und erfasst Bereiche des Geschäfts-und Alltagslebens gleichermaßen (vgl …