Value cocreation in livestreaming and its effect on consumer‐simulated experience and continued use intention
CY Chou, JS Chen, SK Lin - International Journal of Consumer …, 2022 - Wiley Online Library
Drawing on the literature related to value cocreation and narrative transportation, this study
proposes a framework for examining the relationships among consumer and livestreamer …
proposes a framework for examining the relationships among consumer and livestreamer …