Research summary How firms respond to the emergence of dominant platforms that
undermine their competitiveness remains a strategic puzzle. Our longitudinal study shows …

Abstract Research Summary Cultural entrepreneurship theory suggests that entrepreneurial
narratives need to be optimally distinctive—neither portraying an offering as too similar to …

Product updates have become prevalent on online digital platforms, given the unique
market, product, and technological characteristics that underlie digital platforms. Scholars …

The market categories literature is reaching the adolescent stage. To 'look forward'and chart
the next stages of this literature's growth, we first need to 'look back'at what we have learned …

The concept of novelty is central to questions of creativity, innovation, and discovery. Despite
the prominence in scientific inquiry and everyday discourse, there is a chronic ambiguity …

Abstract Research Summary This study investigates category innovation, when firms
introduce a new label to pioneer a market category. I propose two antecedent pathways. The …

This dissertation is organized around one central research question: How do organizations
anticipate new technologies? I advance the thesis that technological anticipation shapes …

Fashion industry has been influenced by recent technological revolution which has directed
many organizations to encounter digitalization in almost every aspect of the business. The …