an ensemble architecture based on deep learning model for click fraud detection in Pay-Per-click advertisement campaign
With the rapid development of online advertising, click fraud is a serious issue for the
internet market. Click fraud is a dishonest attempt to improve a website's profit or deplete an …
internet market. Click fraud is a dishonest attempt to improve a website's profit or deplete an …
A review of financial fraud detection in e-commerce using machine learning
A Narayan, SD Madhu Kumar, AM Chacko - International Conference on …, 2022 - Springer
Online shopping, banking, financial institutions, and government all use e-commerce.
Fraudulent conduct is seen in a variety of industries and in our daily lives. The key to …
Fraudulent conduct is seen in a variety of industries and in our daily lives. The key to …
A hybrid approach for identifying non-human traffic in online digital advertising
S Almahmoud, B Hammo, B Al-Shboul… - Multimedia Tools and …, 2022 - Springer
Click fraud is a serious problem facing online advertising business. The malicious intent of
clicking online ads either committed by humans or by non-humans, forced financial losses …
clicking online ads either committed by humans or by non-humans, forced financial losses …
Flow-Based User Click Identification in Encrypted Web Traffic
Z Feng, R Liu, M Cao, Y Zhu - 2022 IEEE Smartworld …, 2022 - ieeexplore.ieee.org
Identifying user clicks from passive traces is the fundamental task for user behavior analysis,
which is important for understanding modern web usage and providing optimized …
which is important for understanding modern web usage and providing optimized …