[HTML][HTML] B2B influencer marketing: Conceptualization and four managerial strategies
While there is a growing body of research on influencer marketing, it focuses almost
exclusively on the consumer marketing context, and offers limited insights for business-to …
exclusively on the consumer marketing context, and offers limited insights for business-to …
The power of talk: Exploring the effects of streamers' linguistic styles on sales performance in B2B livestreaming commerce
B2B livestreaming has become increasingly popular, but few studies have investigated the
role of streamers in these B2B livestreaming events. In contrast to the existing studies that …
role of streamers in these B2B livestreaming events. In contrast to the existing studies that …
Bridging the gap between the country and the factors of competitiveness of enterprises
V Maráková, A Wolak-Tuzimek… - Journal of …, 2023 - publikace.k.utb.cz
Enterprises desiring to be competitive have to continuously improve and react to the current
trends. It is important, therefore, to know consumers' opinions and needs to remain …
trends. It is important, therefore, to know consumers' opinions and needs to remain …
The competitive advantage of enterprises from the customer perspective
The ability to achieve and maintain a competitive advantage in the long term is one of the
most valuable abilities of a company in the modern economy. Companies strive to achieve a …
most valuable abilities of a company in the modern economy. Companies strive to achieve a …
Conscientious corporate branding via B2B influencer marketing
M Jokilehto - 2023 - jyx.jyu.fi
The significance of conducting business with conscience; in an ethical, responsible, and
sustainable manner, has gained paramount significance as the awareness of environmental …
sustainable manner, has gained paramount significance as the awareness of environmental …
Designing the Process Model of Content Marketing with the Approach of Strengthening the Customers' Purchase Intention in the Keshavarzi Bank Services
AR Noroozi, R Sanafirad… - International Jornal of …, 2023 - eprints.rclis.org
Purpose: This research aims to design and explain the process model of content marketing
with the approach of strengthening the customers' purchase intention in the field of …
with the approach of strengthening the customers' purchase intention in the field of …