Exploring consumers' serendipitous experiences in online marketplaces: characteristics, development route and factors influencing it

X Chen - 2023 - philpapers.org
The findings reveal that e-commerce serendipity is an artificially facilitated unplanned
experience, jointly shaped by consumers and online platforms along with their designers …

セレンディピティ概念の行政広報チャネルへの応用について

三井祐介 - 公共コミュニケーション研究, 2023 - jstage.jst.go.jp
北海道大学 Hokkaido University Abstract This paper examined the possibility of applying the
concept of serendipity, which has been referred to in various fields, to Local Government …