The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19
L Hu, M Olivieri - Journal of Business & Industrial Marketing, 2023 - emerald.com
Purpose The purpose of this paper is to investigate how business-to-business (B2B)
companies operating in durable goods use digital communications after the COVID-19 …
companies operating in durable goods use digital communications after the COVID-19 …
Knowledge intensive business service (KIBS) firms' use of visualization for customer participation and knowledge sharing during the service process
AH Clarke, B Mortensen, PV Freytag - Industrial Marketing Management, 2023 - Elsevier
Customer participation is central to the service production and delivery processes of
knowledge intensive business service firms. The customer can provide knowledge, effort …
knowledge intensive business service firms. The customer can provide knowledge, effort …
[图书][B] Sales Management: A Research Overview
K Le Meunier-FitzHugh, K Sheahan - 2023 - taylorfrancis.com
Sales are the lifeblood of the business world and therefore an area of fundamental
importance for scholarly research. This concise book analyses current thoughts and …
importance for scholarly research. This concise book analyses current thoughts and …