Artificial intelligence in interactive marketing: a conceptual framework and research agenda
Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …
identify, create, nurture and manage interactive marketing relationships. However, most …
Data-driven digital nudging: a systematic literature review and future agenda
AH Sadeghian, A Otarkhani - Behaviour & Information Technology, 2023 - Taylor & Francis
Nudging, a concept rooted in behavioural economics, aims to influence decision-making for
individuals' benefit through non-coercive methods. While initially investigated in real-world …
individuals' benefit through non-coercive methods. While initially investigated in real-world …
[HTML][HTML] Smart sensing technology and self-adjustment in service systems through value co-creation routine dynamics
Self-adjustment processes are crucial for ensuring service system viability in the light of
emerging adoption of digital technologies that shape value co-creation. This article offers a …
emerging adoption of digital technologies that shape value co-creation. This article offers a …
Governing artificial intelligence in the media and communications sector
Governing artificial intelligence in the media and communications sector Page 1 Volume 12 |
Governing artificial intelligence in the media and communications sector Jo Pierson Hasselt …
Governing artificial intelligence in the media and communications sector Jo Pierson Hasselt …
Being unconventional: The impact of unconventional packaging messages on impulsive purchases
The visual and textual elements of packaging significantly impact consumer product
evaluations. This study examines how unconventional packaging messages—a textual …
evaluations. This study examines how unconventional packaging messages—a textual …
[HTML][HTML] The social dilemma of big data: Donating personal data to promote social welfare
When using digital devices and services, individuals provide their personal data to
organizations in exchange for gains in various domains of life. Organizations use these data …
organizations in exchange for gains in various domains of life. Organizations use these data …
[图书][B] Digital Globalization: Politics, Policy, and a Governance Paradox
S Weymouth - 2023 - cambridge.org
Digital technologies are reshaping the global economy and complicating cooperation over
its governance. Innovations in technology and business propel a new, digitally-driven phase …
its governance. Innovations in technology and business propel a new, digitally-driven phase …
[HTML][HTML] User engagement and weight loss facilitated by a mobile app: retrospective review of medical records
S Valinskas, M Nakrys, K Aleknavičius… - JMIR Formative …, 2023 - formative.jmir.org
Background: Intermittent fasting (IF) has gained popularity in recent years for its effect on
weight loss and supposed additional health benefits, such as a positive effect on body …
weight loss and supposed additional health benefits, such as a positive effect on body …
The next frontier of the Internet of Behaviors: data-driven nudging in smart tourism
AOJ Kwok - Journal of Tourism Futures, 2023 - emerald.com
The next frontier of the Internet of Behaviors: data-driven nudging in smart tourism | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Consumer engagement behavior in the value co-creation process of healthcare services: a scoping review
Purpose The purpose of this review is to provide a conceptual framework of consumer
engagement behavior in the value co-creation process of healthcare services, and further …
engagement behavior in the value co-creation process of healthcare services, and further …