Mirroring digital content marketing framework: capturing providers' perspectives through stimuli assessment and behavioural engagement response
J Filipovic, M Arslanagic-Kalajdzic - European Journal of Marketing, 2023 - emerald.com
Purpose This study aims to propose a novel mirroring digital content marketing (MDCM)
framework that extends the current consumer-based digital content marketing (DCM) …
framework that extends the current consumer-based digital content marketing (DCM) …
Machine learning models to predict the engagement level of Twitter posts: Indonesian e-commerce case study
DT Andariesta, M Wasesa - Procedia Computer Science, 2023 - Elsevier
The growing utilization of social media platforms enables direct interaction between
companies and consumers. However, the expanding range of interactions and real-world …
companies and consumers. However, the expanding range of interactions and real-world …
Efektivitas meme pada akun Twitter masa kebijakan WFH (komparasi engagement tipe post akun@ memefess)
A Kusumawardani, B Setiawan - Lektur: Jurnal Ilmu …, 2023 - journal.student.uny.ac.id
Penelitian ini bertujuan untuk mengetahui perbandingan tingkat engagement ditinjau dari
reply, retweet, dan likes pada tipe post Twitter. Sebagai penelitian kuantitatif dengan …
reply, retweet, dan likes pada tipe post Twitter. Sebagai penelitian kuantitatif dengan …