Technology and its continuous advancement facilitate human beings to get rid of their
criticality and limitation. Applied artificial intelligence (AAI) is one of the latest forms that …

Digitalization is a powerful engine for economic growth in the world. In 2018, digitally
transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of …

The inclusion of artificial intelligence (AI) can alter firm competitiveness through data
analysis and strategic planning modelling. In this paper we demonstrate that firm AI …

Apparently, two different fields might share common knowledge. Such shared knowledge
might have better strategic priority for commercial enterprises working on applying solutions …

This study investigates the performance of AI-generated content in comparison to human-
written content. By employing the SMCR&AIDA models, the study evaluates the performance …

The development of technology has transformed the process of product development and
customer relationship building. It shows impressive results in deep learning and AI …

Multi-Access Edge Computing (MEC) and network slicing are vital for advancing the Fifth
Generation (5G) of cellular systems. MEC provides context awareness and reduces the …

La intersección del Marketing 5.0, la Inteligencia Artificial y el análisis predictivo es el tema
principal de este Trabajo de Fin de Grado. Tratándose de un enfoque innovador para …

Purpose: In recent years, we have witnessed the emergence of a large number of smart
products and services, their commercial availability, and their socio-economic impacts on …

This research aims to investigate impact of artificial intelligence, advertisement, brand image
on project customer engagement and project success. Moreover, the research also …