Social Media Engagement and Student's Intention in Indonesian Higher Education Using Unified Theory of Acceptance and Use of Technology
Understanding the motivations behind the use of social media in higher education is crucial
for assessing its potential benefits and challenges. However, examining the contribution of …
for assessing its potential benefits and challenges. However, examining the contribution of …
How Does Gamification in an E-Commerce Platform Drive Customer Experience? The Mediating Roles of Perceived Enjoyment and Brand Engagement
JPG Lacap, MIL Ricafrente, J Caponpon… - Current and Future …, 2023 - Springer
Grounded on the flow model, the present study aims to examine the significant effect of
gamification in an e-commerce platform on customer experience, and the mediating roles of …
gamification in an e-commerce platform on customer experience, and the mediating roles of …