[HTML][HTML] A dynamic, relational approach to B2B customer experience: A customer-centric perspective from a longitudinal investigation
S Gounaris, A Almoraish - Journal of Business Research, 2024 - Elsevier
Understanding the formation and dynamics of B2B customer experience (CX) is a key
priority for marketing academics, with a notable gap necessitating empirical investigation. To …
priority for marketing academics, with a notable gap necessitating empirical investigation. To …
[PDF][PDF] Luottamuksen merkitys B2B-liikesuhteissa energiayhtiön asiakkaiden kertomana
L Vihavainen, U Hytti, TL Strömberg - 2024 - utupub.fi
Tiivistelmä Suhdemarkkinointitutkimus korostaa luottamuksen rakentamista B2B-
liikesuhteissa. Luottamuksen kaltaisen relationaalisen pääoman on havaittu luovan …
liikesuhteissa. Luottamuksen kaltaisen relationaalisen pääoman on havaittu luovan …
Designing a model of the combined buying behavior of customers in large chain stores using the qualitative method of foundational data theory
B Gohari, F Namamian… - International Journal of …, 2024 - ijnaa.semnan.ac.ir
The current research has been carried out with the aim of presenting the pattern of
combined shopping behavior of customers in large chain stores. This research is applied in …
combined shopping behavior of customers in large chain stores. This research is applied in …
Explain the pattern of user trust in social media-based marketing
K Ramezani, H Budaghi Khajeh Nobar… - … Journal of Nonlinear …, 2024 - ijnaa.semnan.ac.ir
This study aimed to explain the pattern of user trust in social network-based marketing. This
research is applied in terms of purpose, and exploratory in terms of approach. Social …
research is applied in terms of purpose, and exploratory in terms of approach. Social …