Applying artificial intelligence (AI), especially natural language processing (NLP), to harness
large amounts of information from patent databases, online communities, social media, or …

Content marketing involves producing and distributing content effectively and initially
through digital channels. However, digital marketing strategies and business models can …

Digital nomads are engaged in a complex quest to select their next destination. In this
context, user-generated content (UGC) on social media is a pivotal source to glean insights …

This study delves into the evolving role of generative Large Language Models (LLMs). We
develop a data-driven approach to collect and analyse tasks that users are asking to …

Abstract The novel generative Artificial Intelligence (AI) developed by OpenAI, ie, ChatGPT,
rised a great interest in both scientific and business contexts. This new wave of …

Consumer-centered innovation with a far-future time frame is challenging because of the
ineffectiveness of traditional market research tools in that context. Drawing on scholarly …

Purpose With social media usage growing rapidly in business sustainability in
manufacturing sectors, the means through which manufacturing firms can incorporate it into …

Purpose The objective of this study is to examine the relationships among intellectual capital
(IC), environmental compliance, corporate innovation and social media usage with respect …

Purpose: After the pandemic digital technologies have increasingly become the focus of
companies’ innovation management processes. This trend has led to a rapid expansion …

Amidst the increasing ecological pressures arising from industrial activity and consumerism,
with particularly tangible impacts outside of the global north, the private sector is being held …