Did disruptive events affect the purchase of private label food products?
A Colamatteo, M Sansone, G Iorio - British Food Journal, 2024 - emerald.com
Purpose This paper aims to examine the impact of the COVID-19 pandemic on the private
label food products, specifically assessing the stability and changes in factors influencing …
label food products, specifically assessing the stability and changes in factors influencing …
The Use of Information Technology (IT) to Create New Marketing Strategies: The Case of Augmented Reality (AR) for Customer Satisfaction
GR Ruiz - Practical Approaches to Agile Project Management, 2024 - igi-global.com
The new information technologies (IT) have not been ignored by large and medium-sized
companies to make their products better known. This context has allowed, in turn, some …
companies to make their products better known. This context has allowed, in turn, some …
What Factors Do Zoomers Consider While Buying Private Label Products? A Conceptual Model
D Subhanan, M Rajkumar - Sustainability in Marketing Practice, 2024 - taylorfrancis.com
The onset of inflation leads to a rise in living costs. The emergence of the private label
industry gives customers another option when it comes to shopping. In addition, it gives a …
industry gives customers another option when it comes to shopping. In addition, it gives a …
The effect of supply chain transparency on brand perception and customer purchase intention
L Otten, A Berggren, O Sjöström - 2024 - diva-portal.org
Purpose: Very few papers have investigated transparency in lower-tier supply chains and its
effect on brand perception and customer purchase intention. The paper aims to contribute to …
effect on brand perception and customer purchase intention. The paper aims to contribute to …
[PDF][PDF] The Influence of Perceived Value, Cultural Identity, and Product Familiarity on Consumers' Purchase Intention of Jingdezhen Ceramic Products
J Chen, T Wareewanich - aasmr.org
This study explores the influence of the perceived value of Jingdezhen ceramic consumers
on their purchase intention, as well as the mediating effect of cultural identity and the …
on their purchase intention, as well as the mediating effect of cultural identity and the …