How Purchase Decision Mediates Electronic Word of Mouth's Impact on Customer Satisfaction: A Case in Shopee Application
BS Heda, E Yulianto, S Sunarti - Profit: Jurnal Adminsitrasi Bisnis, 2024 - profit.ub.ac.id
Examination of the relationships between Electronic Word of Mouth (eWOM), Purchase
Decision (PDC), and Customer Satisfaction (CSF) within the context of Shopee, an …
Decision (PDC), and Customer Satisfaction (CSF) within the context of Shopee, an …