Consumer engagement on social media: an analysis of brand post characteristic combinations
Y Liu, Z Zhao, J Wang, Z Qiu - Journal of Marketing Management, 2024 - Taylor & Francis
Given the increasing importance of using social media to maintain consumer engagement,
brands design posts using different characteristics that interact with each other to generate …
brands design posts using different characteristics that interact with each other to generate …
[HTML][HTML] News Coverage of the COVID-19 Pandemic on Social Media and the Public's Negative Emotions: Computational Study
H Wang, Y Li, X Ning - Journal of Medical Internet Research, 2024 - jmir.org
Background Social media has become an increasingly popular and critical tool for users to
digest diverse information and express their perceptions and attitudes. While most studies …
digest diverse information and express their perceptions and attitudes. While most studies …
ANALISIS ENGAGEMENT RATE PADA INSTAGRAM UNIVERSITAS LANCANG KUNING
Abstract Menurut data We Are Social, jumlah Pengguna Media Sosial Aktif: 4, 76 milyar
(naik 137 juta atau 3% dari tahun 2022) pada Januari 2023, dengan 167 juta di antaranya …
(naik 137 juta atau 3% dari tahun 2022) pada Januari 2023, dengan 167 juta di antaranya …