Digitalization is a powerful engine for economic growth in the world. In 2018, digitally
transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of …

The exponential growth of data-driven decision-making in modern business stimulates the
gravity of market intelligence (MI) in both industry and academia. Consequently, the field of …

Purpose Considering the emergence of e-commerce platforms and their integration into
marketing channels, this paper aims to investigate how artificial intelligence (AI) resources …

This research study highlighted the factors that influence the brand equity strategy of halal
food products. In this study, the researchers have chosen to address the gap in the literature …

This research explores the impact of artificial intelligence (AI) on marketing strategy with a
focus on contextual understanding of consumers, increasing operational efficiency, better …

In the digital age, integrating Artificial Intelligence (AI) into marketing technologies (martech)
has become pivotal for businesses aiming to remain competitive. This systematic literature …

The revolutionary impact of virtual reality (VR) and augmented reality (AR) on medical
tourism is examined in this article. AR and VR are transforming the patient experience and …

In the fifth-generation (5G) of mobile networks, Multi-Access Edge Computing (MEC) refers
to the deployment of computing resources closer to the end-users for improved service …

Customer-centricityhas become a buzzword in the business realm, as companies are
increasingly aware about the importance of prioritizing customer needs not only to thrive, but …

Health and tourism are benefiting from AI technology. This study examines medical tourism's
positive outlook and emphasizes AI's role in improving the complete experience for foreign …