This guide explains the focus, rigor, and relevance of qualitative research, highlighting its
role in dissecting complex social phenomena and providing in-depth, human-centered …

Brands are moving towards the Metaverse (3D immersive virtual spaces), where the growth
of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid …

Purpose Rigorous applications of analytical tools in information systems (IS) research are
important for developing new knowledge and innovations in the field. Emerging tools …

This study employs a sequential exploratory mixed-methods approach to investigate users'
perspectives and acceptability of blockchain-based sharing economy systems. The …

Our study explored the enabler role of perceived usefulness, enjoyment, and ease of use
from metaverse tourism on Gen Z engagement and satisfaction. Furthermore, the enabler …

Internal crisis communication is a critical yet understudied component in crisis management
in tourism and hospitality management. Guided by the language expectancy theory, this …

As part of its efforts to secure a 'net-zero society', the UK government will take a strategic
decision on the role of hydrogen in decarbonising homes within the next years. While …

Virtue ethics is a central pillar for business success, yet remains unexplored in retailing as
research targets primarily unethical or negative deviant customer behaviour. By revealing …

When using structural equation modeling, comparison across time or groups can be
misleading if measures are not invariant. Partial least squares structural equation modeling …

Understanding the factors influencing women in adopting and utilizing financial technology
(Fintech) services will not only contribute to reduce the gender gap but will also accelerate …