Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA
Given the rise of marketing through social media influencers (SMIs), this study aimed to
investigate the influences of source credibility and content validity factors on followers' …
investigate the influences of source credibility and content validity factors on followers' …
Framing covid-19 preprint research as uncertain: A mixed-method study of public reactions
During the COVID-19 pandemic, journalists were encouraged to convey uncertainty
surrounding preliminary scientific evidence, including mentioning when research is …
surrounding preliminary scientific evidence, including mentioning when research is …
[HTML][HTML] Exploration of parental consent for adolescent involvement in genital body image education research
Genital body image is a highly understudied concept but is important for sexual health and
broader body image satisfaction. Effective genital body image interventions for adolescents …
broader body image satisfaction. Effective genital body image interventions for adolescents …
Facebook's shared articles on HPV vaccination: analysis of persuasive strategies
AH McKenzie, E Avshman, R Shegog, LS Savas… - BMC Public Health, 2024 - Springer
Background The current study analyzed articles shared on Facebook between 2019 and
2021 that discuss the HPV vaccine. Results address a gap in knowledge about the …
2021 that discuss the HPV vaccine. Results address a gap in knowledge about the …
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign
RJ Donovan, G Jalleh, C Drane - Journal of Social Marketing, 2024 - emerald.com
Purpose Source credibility is a key influencing factor across both commercial and social
marketing. It is perhaps even more important for the latter given that the issues under …
marketing. It is perhaps even more important for the latter given that the issues under …
Debunking mental health misperceptions in short-form social media videos: an experimental test of scientific credibility cues
In recent years, short-form social media videos have emerged as an important source of
health-related advice. In this study, we investigate whether experts or ordinary users in such …
health-related advice. In this study, we investigate whether experts or ordinary users in such …
The Role of Gender in Evaluating Athletes' Endorsements of Corporate Social Advocacy Initiatives
When considering that athletes are becoming more vocal about their beliefs related to social
justice initiatives, the role of an athlete's gender could have an impact on how sports fans …
justice initiatives, the role of an athlete's gender could have an impact on how sports fans …
Promoting Rural-Residing Parents' Receptivity to HPV Vaccination: Targeting Messages and Mobile Clinic Implementation
Interventions are needed to increase low HPV vaccination rates within rural areas in the
United States, particularly in the state of Florida, which has the seventh highest number of …
United States, particularly in the state of Florida, which has the seventh highest number of …
Exploring the Strategic Use of TikTok for Clinical Trial Recruitment: How audiences' Prior Short-Form Video Usage Influences Persuasive Effects
Guided by the elaboration likelihood model and framing theory, this study explores the
potential of short-form video platforms (eg TikTok), for targeted clinical trial recruitment. An …
potential of short-form video platforms (eg TikTok), for targeted clinical trial recruitment. An …
“Trust Me, I'ma Doctor.” How TikTok Videos from Different Sources Influence Clinical Trial Participation
This study experiments with TikTok videos to promote clinical trial participation. More
specifically, it examines how short-form video sources (doctors vs. prior volunteers for …
specifically, it examines how short-form video sources (doctors vs. prior volunteers for …