[HTML][HTML] The role of digitalization in business and management: a systematic literature review
E Calderon-Monge, D Ribeiro-Soriano - Review of managerial science, 2024 - Springer
Digitalization is a powerful engine for economic growth in the world. In 2018, digitally
transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of …
transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of …
Artificial intelligence in marketing research and future research directions: Science mapping and research clustering using bibliometric analysis
J Thakur, BP Kushwaha - Global Business and Organizational …, 2024 - Wiley Online Library
The marketing environment has experienced significant advancements due to the
transformative influence of technologies such as artificial intelligence, data analytics …
transformative influence of technologies such as artificial intelligence, data analytics …
The roles of personality traits, AI anxiety, and demographic factors in attitudes toward artificial intelligence
The present study adapted the General Attitudes toward Artificial Intelligence Scale (GAAIS)
to Turkish and investigated the impact of personality traits, artificial intelligence anxiety, and …
to Turkish and investigated the impact of personality traits, artificial intelligence anxiety, and …
Consumer intention to use service robots: a cognitive–affective–conative framework
Purpose Drawing on the cognitive–affective–conative framework, this study aims to develop
a model of service robot acceptance in the hospitality sector by incorporating both cognitive …
a model of service robot acceptance in the hospitality sector by incorporating both cognitive …
Does artificial intelligence satisfy you? A meta-analysis of user gratification and user satisfaction with AI-powered chatbots
While artificial intelligence (AI) has been increasingly employed in communication
technologies, limited research has explored the user experience of AI-powered chatbots …
technologies, limited research has explored the user experience of AI-powered chatbots …
Artificial intelligence consumer behavior: A hybrid review and research agenda
The advancement of artificial intelligence (AI) technology and its applications has drastically
transformed consumer behavior (CB). As consumers interact with these applications on …
transformed consumer behavior (CB). As consumers interact with these applications on …
[HTML][HTML] Fintech, bank diversification and liquidity: Evidence from China
This research investigates the influence of Fintech development on bank diversification and
liquidity in China. Analysing 101 banks between 2011 and 2021, we apply robust text …
liquidity in China. Analysing 101 banks between 2011 and 2021, we apply robust text …
Gender differences in FinTech adoption: What do we know, and what do we need to know?
Purpose This study aims to identify the determinants of adopting financial technology
(FinTech) in Haryana (India). Further, the authors also compare the behavioural intention …
(FinTech) in Haryana (India). Further, the authors also compare the behavioural intention …
[HTML][HTML] The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective
While AI applications are becoming ever more important in B2B marketing operations, there
is a lack of research to examine whether and how shareholders react to firms' AI-enabled …
is a lack of research to examine whether and how shareholders react to firms' AI-enabled …
Me and my AI: Exploring the effects of consumer self‐construal and AI‐based experience on avoiding similarity and willingness to pay
SMC Loureiro, J Jiménez‐Barreto… - Psychology & …, 2024 - Wiley Online Library
Artificial intelligence (AI) is reshaping consumer interaction with brands, but little is known
about how brands can implement AI tools effectively. Drawing on consumer uniqueness and …
about how brands can implement AI tools effectively. Drawing on consumer uniqueness and …