Purpose The development of the next Web 3.0 digital generation will be built on a
decentralized society and blockchain technologies such as non-fungible tokens (NFTs) and …

The aim of this research is to develop and test a measure of integrated retailer brand equity
(IRBE) based on frontline fashion retail employees' internal (ie, as employee) and external …

This study aimed to explore the two aspects of the masstige mean score scale (MMSS) in the
mobile payment system (MPS) context. The aspects included measuring the masstige value …

As more and more people regularly interact with chatbots in their everyday lives, it is crucial
to understand how users perceive and evaluate them. This study examined whether free text …

Purpose It is observed that bank transactions are at the top of the list as consumers' online
transactions increase day by day. We assume that creating an emotion-rich experience will …

El aumento de marcas digitales ha forzado a las marcas minoristas tradicionales a introducir
el canal digital en la compra de bienes y servicios. Las marcas minoristas tradicionales …

Recent literature highlights the necessity of adapting conventional brand equity theories to
emerging digital business models. To fill this need, the current study proposes a brand …

This work intends to understand to what level consumers collect information before going to
a restaurant and if they know and use online food Apps for gathering information and …

The present study seeks to assess the Brand Equity in the network of new fashion designers
in the Canary Islands. To this end, we have adapted the Brand Equity model to an online …

組織能力がブランド価値創造に及ぼす影響要因の考察 Page 1 1 <専門職学位論文> 2024 年 3 月
修了(予定) 組織能力がブランド価値創造に及ぼす影響要因の考察 ~経営者の知覚,従業員ブランド …