TRANSFORMING THE LANDSCAPE: OUT-OF-HOME ADVERTISING AND THE 4TH INDUSTRIAL REVOLUTION
NN Dlamini, JS Molefe - Current Journal of Management and …, 2024 - americaserial.com
Advertising, driven by the innate human senses, serves the fundamental purposes of
informing, persuading, and reminding. Among its various forms, outdoor advertising, or Out …
informing, persuading, and reminding. Among its various forms, outdoor advertising, or Out …
ADOPTION OF EMERGING TECHNOLOGIES IN THE SOUTH AFRICAN OUT-OF-HOME ADVERTISING INDUSTRY
A du Preez, H Nel - Interdisciplinary Journal of Linguistics …, 2024 - sadijournals.org
The shift to the 4th Industrial Revolution (4IR) promises to increase productivity and enhance
the quality of life through the adoption of emerging technologies. In the context of the Out-of …
the quality of life through the adoption of emerging technologies. In the context of the Out-of …
EVALUATING THE READINESS OF THE OUT-OF-HOME ADVERTISING INDUSTRY FOR THE FOURTH INDUSTRIAL REVOLUTION
E Patel, M Thompson - Academic Journal of Current Practice In …, 2024 - topjournals.org
The shift to the 4 th Industrial Revolution (4IR) is said to have potential to increase
productivity and improve the quality of life. In the context of the Out-of-Home (OOH) …
productivity and improve the quality of life. In the context of the Out-of-Home (OOH) …
REVOLUTIONIZING BILLBOARDS: A STUDY ON THE OUT-OF-HOME ADVERTISING SECTOR'S PREPAREDNESS FOR INDUSTRY 4.0
SE Thompson, DM Richards - Top American Journal of Marketing …, 2024 - topjournals.org
Advertising, as a communication tool, harnesses human senses to draw attention to specific
needs, products, or services, with its core objectives being to inform, persuade, and remind …
needs, products, or services, with its core objectives being to inform, persuade, and remind …
[引用][C] Marketing and New Technologies: A bibliometric Analysis of Current Research and Directions for Future
MH Ghanadanzadeh, MS Roodposhti