Factors Affecting Service Quality and Satisfaction Customers Use of Mobile Commerce in Ho Chi Minh

LT Nguyen - 2024 - mpra.ub.uni-muenchen.de
Mobile commerce has an important potential in changing consumer shopping habits that
have a direct impact on service quality and customer satisfaction when using mobile …

The Effect of E-Reviews On the Online Shopping Intention of Gen Z in Ho Chi Minh City

LT Nguyen - Available at SSRN 4774445, 2024 - papers.ssrn.com
Electronic reviews (e-reviews) offer a more accurate reflection of information quality by
drawing on previous consumer experiences. This study aims to explore the factors affecting …

Shopping motivation in consumer loyalty formation process: the case of Ho Chi Minh City of University students on mobile application.

B Nguyen - Available at SSRN 4738595, 2024 - papers.ssrn.com
While e-commerce emphasizes the significance of trust and security within platform
frameworks, it is noteworthy that social media platforms bear no responsibility for the content …

Impulse Buying Behavior of Consumers Through Social Commerce in Ho Chi Minh City

NTH Binh - 2024 - econstor.eu
Purchasing through social commerce has become increasingly popular in recent years.
Multiple papers have been conducted to examine customer purchasing behavior on social …