A hybrid machine learning-optimization framework for modeling supply chain competitive pricing problem under social network advertising
A Yousefi, MS Pishvaee, B Amiri - Expert Systems with Applications, 2024 - Elsevier
Designing a system to improve the performance of the supply chain by linking pricing and
advertising will bring significant benefits to the supply chain components. Due to the …
advertising will bring significant benefits to the supply chain components. Due to the …
Identifying Potential Instagram Influencers for E-commerce through a Hybrid Approach of Social Network Analysis and Online Sales Behavior
K Kitsawad, T Boonchoo - 2024 Joint International Conference …, 2024 - ieeexplore.ieee.org
In the contemporary digital landscape, businesses and brands are amplifying online
marketing efforts due to the surge in consumerism. Influencer marketing emerges as a …
marketing efforts due to the surge in consumerism. Influencer marketing emerges as a …