Market intelligence, a field that depends on data analytics to gather corporate insights for
better decision-making, has embraced big data analytics as a disruptive technology that will …

The intensifying competition in the Nigerian consumer goods market poses challenges for
both lo-cal and foreign companies, as they strive to expand their market share, resulting in …

In the rapidly evolving landscape of data-driven business, marketing intelligence has
become a cornerstone for organizational success. This entails the systematic collection …