Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Purpose This paper aims to critically review the most cited literature published from 2000 to
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
Mapping the sustainability branding field: emerging trends and future directions
J Nascimento, SMC Loureiro - Journal of Product & Brand …, 2024 - emerald.com
Purpose This study aims to offer the intellectual structure and dynamics of the sustainability
branding field, involving the identification of influential authors and journals, current and …
branding field, involving the identification of influential authors and journals, current and …
The impact of green marketing mix elements on green customer based brand equity in an emerging market
B Nguyen-Viet - Asia-Pacific Journal of Business Administration, 2023 - emerald.com
Purpose “Green” issues have become increasingly important to corporate decision-makers
as firms face mounting public sensitivity, stricter regulation and growing stakeholder …
as firms face mounting public sensitivity, stricter regulation and growing stakeholder …
Analyzing antecedents and consequences of multidimensional green brand equity: 多维绿色品牌资产的前置因素和后向结果研究
MI Ishaq, E Di Maria… - The Service Industries …, 2022 - Taylor & Francis
摘要随着消费者对环境问题的日益重视， 越来越多的酒店经营者正在进行业务转型，
以实现可持续发展承诺， 并获得更高的品牌资产。 在此背景下， 现有研究致力于检验酒店业 …
以实现可持续发展承诺， 并获得更高的品牌资产。 在此背景下， 现有研究致力于检验酒店业 …
Sociopolitical activist brands
Sociopolitical activist brands | Emerald Insight Books and journals Case studies Expert Briefings
Open Access Publish with us Advanced search Sociopolitical activist brands Holger Joerg Schmidt …
Open Access Publish with us Advanced search Sociopolitical activist brands Holger Joerg Schmidt …
A win-win situation: Enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
This study examines the role of gamification elements in engaging suppliers of sharing
economy platforms in corporate social responsibility (CSR) activities. We expected that …
economy platforms in corporate social responsibility (CSR) activities. We expected that …
Masstige Marketing: A scale development and validity study
Luxury brands successfully use a masstige marketing strategy by offering consumers social
status, prestige, and rarity at premium prices. Using Churchill's (1979) scale development …
status, prestige, and rarity at premium prices. Using Churchill's (1979) scale development …
Improving brand performance through environmental reputation: The roles of ethical behaviorand brand satisfaction
Although previous research has shown the benefits of corporate reputation, few studies
have directly investigated the effects of environmental reputation in the context of branding …
have directly investigated the effects of environmental reputation in the context of branding …
When going green goes wrong: The effects of greenwashing on brand avoidance and negative word-of-mouth
This study analyzes the impact of greenwashing on brand avoidance and Negative Word-of-
Mouth (NWOM) using a scenario-based survey conducted in malls/supermarkets …
Mouth (NWOM) using a scenario-based survey conducted in malls/supermarkets …
The impact of brand value co-creation on perceived CSR authenticity and brand equity
F Muniz, F Guzmán - Journal of Product & Brand Management, 2023 - emerald.com
Purpose In response to the rise of socially conscious consumers, brands have been taking a
strategic approach to corporate social responsibility (CSR) to drive brand equity …
strategic approach to corporate social responsibility (CSR) to drive brand equity …