The proposed framework sheds light on the fundamental role that value propositions play in
service systems. Building on service-dominant logic from marketing and structuration theory …

It is generally believed that referral reward programs (RRPs) work because
recommendations from friends or relatives are perceived as impartial and trustworthy in …

What are the effects of a brand's owned social media? This meta-analysis examines the
impact of owned social media on social media engagement and sales. Whereas the findings …

To facilitate efficient and effective service delivery, firms are introducing self-service
technologies (SSTs) at an increasing pace. This article presents a meta-analysis of the …

Building on optimal distinctiveness theory, this research examines the effects of social class
on green consumption. Across six studies, we find a curvilinear effect of social class on …

Global usage of the Internet has increased remarkably in the past few decades, thus
necessitating a better understanding of e-commerce adoption across cultures. Against this …

Purpose Enterprise social media platforms provide new ways of sharing knowledge and
communicating within organizations to benefit from the social capital and valuable …

Although there is a consensus that industries are globalizing, the notion that consumer
attitudes and behaviors worldwide are likewise homogenizing remains disputed. Despite …

The use of celebrity endorsements varies across countries; does their effectiveness similarly
vary across cultures? The authors propose that power distance beliefs (PDB), a cultural …

The authors examine the differential effects of the structural, relational, and cognitive
dimensions of social capital on exploratory and exploitative learning in new product …