Big data-enabled customer relationship management: A holistic approach
This paper aims to figure out the potential impact of Big Data (BD) on Critical Success
Factors (CSFs) of Customer Relationship Management (CRM). In fact, while some authors …
Factors (CSFs) of Customer Relationship Management (CRM). In fact, while some authors …
MARKETING DE RELACIONAMENTO (CRM): ESTADO DA ARTE, REVISÃO BIBLIOMÉTRICA DA PRODUÇÃO NACIONAL DE PRIMEIRA LINHA …
RESUMO Já é consensual entre os principais autores da área de customer relationship
management (CRM) ou marketing de relacionamento, a relevância da gestão estratégica do …
management (CRM) ou marketing de relacionamento, a relevância da gestão estratégica do …
[PDF][PDF] New approach for customer clustering by integrating the LRFM model and fuzzy inference system
A Alizadeh Zoeram, AR Karimi Mazidi - … (Formerly known as Iranian Journal of …, 2018 - sid.ir
This study aimed at providing a systematic method to analyze the characteristics of
customers' purchasing behavior in order to improve the performance of customer …
customers' purchasing behavior in order to improve the performance of customer …
[PDF][PDF] Customer relationship management scale for the business-to-consumer market: exploratory and confirmatory validation and models comparison
The main objective of this study was to validate in the United States a previous scale
developed and validated in Brazil for the business-to-consumer (B2C) market to assess …
developed and validated in Brazil for the business-to-consumer (B2C) market to assess …
CRM na administração pública: desenvolvimento e validação de uma Escala de Relacionamento com o Cidadão (ERCi)
G Demo, R Pessôa - Revista de Administração Pública, 2015 - SciELO Brasil
As empresas utilizam a gestão de relacionamento com o cliente ou Customer Relationship
Management (CRM) para estabelecer relacionamentos de longo prazo, mantendo seus …
Management (CRM) para estabelecer relacionamentos de longo prazo, mantendo seus …
A collaborative model for customer retention on user service experience
P Singh, V Agrawal - … and Computational Sciences: Proceedings of IC4S …, 2019 - Springer
The traditional brick-and-mortar economy that we are accustomed to is transforming into a
realm that is fully digitized. To enable such an age with modern businesses, differential …
realm that is fully digitized. To enable such an age with modern businesses, differential …
Using big data database to construct new GFuzzy text mining and decision algorithm for targeting and classifying customers
JW Liu - Computers & Industrial Engineering, 2019 - Elsevier
After an enterprise builds a data warehouse, it can record information related to customer
interactions using structured and unstructured data. The intention is to convert these data …
interactions using structured and unstructured data. The intention is to convert these data …
Development and validation of a customer relationship scale for airline companies
Businesses with focus on customers through the use of Customer Relationship Management
(CRM) perform better and win customer loyalty. Therefore, it is relevant to study the …
(CRM) perform better and win customer loyalty. Therefore, it is relevant to study the …
Market Basket Analysis Using Apriori and FP-Growth for Analysis Consumer Expenditure Patterns at Berkah Mart in Pekanbaru Riau
Berkah Mart is one of the new minimarkets in Pekanbaru city which began to develop as a
retail business to meet the needs of the community. In his operation, Berkah Mart still uses …
retail business to meet the needs of the community. In his operation, Berkah Mart still uses …
Attributes of a relationship management model for the public sector (CiRS Exec)
J Medeiros, G Demo - BBR. Brazilian Business Review, 2021 - SciELO Brasil
ABSTRACT The New Public Management has encouraged the adoption of managerial tools
by the public administration. In this context, the Citizen Relationship Management (CiRM) …
by the public administration. In this context, the Citizen Relationship Management (CiRM) …