Firms increasingly need to be customer-focused and adaptable to changing markets.
Marketing agility (MA), a dynamic capability, supports an organization to respond to market …

Evaluation Strategy (ES), Monitoring Strategy (MS), and Controlling Strategy (CS) are
carried out to provide input, action, and supervision in addressing the dropout rate in Higher …

Marketing mix elements are sets of controllable marketing variables that an organization
combines to achieve marketing goals in the target market and meet customer needs. These …

The study aims to explore the effect of marketing 5.0 on marketing performance. Marketing
5.0 was conceptualized using three dimensions: predictive marketing, contextual marketing …

The study compared the role of administration expenditure on sales performance between
local and multinational pharmaceutical firms of Pakistan. The study worked upon the …

This study considers the use of digitalization technologies in the management of marketing
of a commercial company. As a result, the problem of bringing empirical knowledge about …

Semakin tinggi tingkat jumlah studio, dan konsumen yang semakin kritis mengakibatkan
persaingan ketat pada dunia bisnis industri studio. Keberhasilan khususnya dibidang jasa …

Abstract The Manuaba Royal Palace is one of the heritage tourist attractions that has cultural
heritage, building architecture, and artifact collections with historical value; however, to date …

In recent years, with the increasing concerns about the global warming, limited non-
renewable energy sources, and uncertainty in renewable energy sources accessibility, how …

This study is a quantitative study that aims to determine the relationship between
entrepreneurial marketing and sales growth, market share, and customer satisfaction. The …