[HTML][HTML] Opinion Paper:“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for …
Transformative artificially intelligent tools, such as ChatGPT, designed to generate
sophisticated text indistinguishable from that produced by a human, are applicable across a …
sophisticated text indistinguishable from that produced by a human, are applicable across a …
Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …
“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and …
Transformative artificially intelligent tools, such as ChatGPT, designed to generate
sophisticated text indistinguishable from that produced by a human, are applicable across a …
sophisticated text indistinguishable from that produced by a human, are applicable across a …
The potential of generative artificial intelligence across disciplines: Perspectives and future directions
In a short span of time since its introduction, generative artificial intelligence (AI) has
garnered much interest at both personal and organizational levels. This is because of its …
garnered much interest at both personal and organizational levels. This is because of its …
Marketing with chatgpt: Navigating the ethical terrain of gpt-based chatbot technology
P Rivas, L Zhao - AI, 2023 - mdpi.com
ChatGPT is an AI-powered chatbot platform that enables human users to converse with
machines. It utilizes natural language processing and machine learning algorithms …
machines. It utilizes natural language processing and machine learning algorithms …
Immersive time (ImT): Conceptualizing time spent in the metaverse
With growing investment into the metaverse or metaverses, the required hardware and
software is becoming more powerful and cheaper, and tech firms' expectations for this …
software is becoming more powerful and cheaper, and tech firms' expectations for this …
Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach
Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …
behavior. This study integrates artificial intelligence technology, consumer engagement on …
Artificial intelligence in customer relationship management: literature review and future research directions
Artificial intelligence in customer relationship management: literature review and future
research directions | Emerald Insight Books and journals Case studies Expert Briefings Open …
research directions | Emerald Insight Books and journals Case studies Expert Briefings Open …
Artificial intelligence in marketing: A systematic literature review
S Chintalapati, SK Pandey - International Journal of Market …, 2022 - journals.sagepub.com
The digital transformation fostered by the increasing leverage of artificial intelligence (AI)
has been a critical influencing factor unleashing the next wave of enterprise business …
has been a critical influencing factor unleashing the next wave of enterprise business …
Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study
Purpose Given that managers play a crucial role in developing and deploying AI for
marketing financial services, this study was aimed at better understanding their awareness …
marketing financial services, this study was aimed at better understanding their awareness …