Determinants of multimodal fake review generation in China's E-commerce platforms

C Liu, X He, L Yi - Scientific Reports, 2024 - nature.com
This paper develops a theoretical model of determinants influencing multimodal fake review
generation using the theories of signaling, actor-network, motivation, and human …

Exploring the Impact of Consumer Trust and Perceived Risks on the Intentions to Purchase Overseas Travel Packages via Social Media in Thailand: an Application of …

P Kulnadee, S Pankham - 2024 - preprints.org
This study investigates the factors influencing consumers' intentions to purchase overseas
travel packages via social media in Thailand, with a focus on consumer trust and perceived …

[引用][C] Building Trust in the Digital Age: Marketing Strategies to Enhance Brand Transparency and Authenticity

A Muhajir - Management Studies and Business Journal …, 2024