Purpose This study aims to demonstrate digital banking's influence on customers' evaluation
of service experience and develop a framework identifying the most significant variables of …

Purpose This article aims to provide a summary review of what is already known about
customer loyalty and identifies some emerging issues that play an important role in it. As a …

Employee satisfaction is significant when it comes to define organizational success,
particularly in the service industry. The need to enhance employee satisfaction is critical …

This study aims to analyse the mechanisms through which high performance work systems
(HPWSs) affect employee job satisfaction in hospitality firms. A sample of 202 hotel …

The arrival of augmented reality (AR) on social networks in the form of filters is generating
new user experiences. Despite their potential as interactive marketing tools, previous …

Customer preferences and behaviours are constantly changing, thus employee adaptation
to customer demands in service providing is essential in today's modern business. This …

We investigate to what extent digital marketing strategies (such as having a digital marketing
plan, responsiveness to guest reviews, and monitoring and tracking online review …

A great number of studies have been conducted to examine the direct impact of corporate
social responsibility on firm's financial performance, but this direct relationship seems to be …

Employee satisfaction, human resource management practices and competitive advantage: The
case of Northern Cyprus | Emerald Insight Books and journals Case studies Expert Briefings …

The purpose of this paper is to explore how sustainable human resource management
(HRM) practices impact the innovation-customer satisfaction relationship in Swedish hotels …