The primary goal of utilizing chatbots for customer service is to fulfill customer requests
without requiring a conversation. However, the challenge to the sustainable adoption of …

Online retail platforms significantly impact consumers' purchasing decisions. Satisfaction,
purchase intent, and repeat online shopping drive the platform's purchasing decisions. In …

This study determines influential factors that account for mobile payment service adoption in
a developing country and assesses the mediating effect of word of mouth on this platform …

After the outbreak of COVID-19, E-commerce lives streaming (ELS) has become popular as
a marketing tool to reduce spatial restrictions and control the spread. However, there are …

This research aimed to explore the factors influencing the behavioural intention to use over-
the-counter (OTC) QR codes for purchasing products in Vietnamese supermarkets. The …

This study's purpose is to investigate the factors of epayment security perception for
purchase intentions. This research focused on Indonesian demographics and the e-payment …

Perkembangan teknologi mendorong UMKM untuk memasarkan produknya secara online
melalui e-commerce. Adanya penambahan jumlah penjual di e-commerce mendorong …

The development of e-commerce drives high competition between brands. Although eWOM
plays an essential role in e-commerce, there has not been discussed previously about the …

Abstract In the post-Covid-19, the e-commerce industry is expanding rapidly. Electronic
companies have been thinking about progressively transitioning to the e-commerce industry …

The level of competition for e-commerce trade is getting tougher. Studies to support the
sustainability of e-commerce are still in demand. This sustainability is demonstrated by …