The study queries whether providing a memorable music festival experience will encourage
Gen Y attendees to share their experience via electronic word of mouth (eWOM) for a small …

Originally, human communities were comprised of people who shared a value system and
interpersonal trust (Wiegandt, 2009). The basic motive for belonging to a community has …

Referral reward programs (RRPs), considered as a form of stimulated word-of-mouth
(WOM), provide incentives to existing customers to bring in new customers. The research …

Electronic word of mouth (eWOM) on social networking sites (SNS) has become crucial in
shaping online consumers' purchase intentions, reflecting the growing reliance on rich …

China offers the greatest growth potential for international education across the global
markets. To better understand the motivations of students, a survey of 420 university …

Consolidation of social applications is changing communication between brands and their
consumers. Organizations are losing their once complete control over their messages and …

Because of its great impact on the consumer's behavior, electronic Word Of Mouth (eWOM)
has become an important concept for the researchers and during the last decade, a great …

Müşteriler gelişen sosyal medya teknolojileri ile büyük bir değişim yaşayarak içeriği tüketen,
içeriğe maruz kalan, içerik üzerinde kontrol gücü olmayan bireylerden içeriği üreten, içeriği …

O luxo constitui um setor em constante crescimento, com um valor associado que
acompanha essa tendência. A par do seu crescimento, também as novas tecnologias …