Artificial intelligence (AI) impacts numerous aspects of life in the form of smart devices and
smart applications, designed to understand consumer behaviour, needs, and preferences in …

The quest for customer intelligence to create value in marketing has highlighted the
significance of the research focus of this paper. Customer intelligence, which is defined as …

Marketing intelligence (MI) may still sound quite foreign to some people who have never
heard this term. However, this term is certainly often heard by some people, especially those …

The Covid-19 outbreak continues to spread rapidly to almost all countries in the world. The
authors need to highlight how the policy perspectives are taken by Indonesia at the national …

Trade fairs are excellent sources of information. However, there is a paucity of empirical
studies on trade fairs as intelligence tools. This study aims to address this by focusing …

The ever changing marketing environment requires that marketers continuously gather and
disseminate information for timely decision making and improved organizational …

The era of massive data has changed the manner that customer intelligence is examined
and applied to intelligent information systems. Customer intelligence is the ability to acquire …

This study aims at investigating the effect of product innovation accounting on the market
success of instant food and convenience food businesses in Thailand with customer …

[ES] Esta tesis explora el uso de herramientas de aprendizaje automático para optimizar las
estrategias de segmentación de clientes en el sector de los seguros. La segmentación de …