Digitization blurs the lines between technology and management, facilitating new business models built upon the concepts, methods and tools of the digital environment. The purpose …
X Liu, H Shin, AC Burns - Journal of Business research, 2021 - Elsevier
This research utilizes big data in investigating the impact of a luxury brand's social media marketing activities on customer engagement. In particular, applying the dual perspective of …
As modern marketing environments become increasingly data‐intensive, the role of marketing analytics in illuminating the dynamics of customer psychology to inform marketing …
In this study, we explore the impacts of big data's main characteristics (ie, volume, variety, and velocity) on innovation performance (ie, innovation efficacy and efficiency), which …
Big data analytics (BDA) have the power to revolutionize traditional ways of doing business. Nevertheless, the impact of BDA capabilities on a firm's performance is still not fully …
Big data analytics (BDA), as a new innovation tool, played an important role in helping businesses to survive and thrive during great crises and mega disruptions like COVID-19 by …
PK Jain, V Saravanan, R Pamula - Transactions on Asian and Low …, 2021 - dl.acm.org
With the fastest growth of information and communication technology (ICT), the availability of web content on social media platforms is increasing day by day. Sentiment analysis from …
Big data is transforming the new product development (NPD) process. Organizations are investing heavily in big data capabilities to capitalize on the ongoing analytics movement …
The research on sentiment analysis has shown a great deal of utility in the field of public health, specifically in the investigation of infectious illnesses. As the world begins to …