The entrepreneurship setting—an extreme organizational context—provides fertile ground
for organizationally relevant theory testing and development. In this article, we propose that …

Research summary How firms respond to the emergence of dominant platforms that
undermine their competitiveness remains a strategic puzzle. Our longitudinal study shows …

Abstract Research Summary Cultural entrepreneurship theory suggests that entrepreneurial
narratives need to be optimally distinctive—neither portraying an offering as too similar to …

The evolution of technology is a central theme for management theory due to the
transformative effect of technological change on societies, markets, industries …

Literature on categories recognizes that in the early stages of a category, ambiguity can
arise from divergent frames used to define the category. Yet it also largely expects this …

Abstract Research Summary How do new things in nascent markets become legitimate?
Existing research points to a process where legitimacy is built by making associations with …

Word embedding models are a powerful approach for representing the multidimensional
conceptual spaces within which communicated concepts relate, combine, and compete with …

Pedestrians' trust in automated vehicles (AVs) needs to be analyzed and deconstructed to
update it from its current broad concept into several lower-level attributes for assessment …

Scholars have primarily focused on how language represents categories. We move beyond
this conception to develop a discursive perspective of market categorization focused on how …

This article examines how MNE subsidiaries develop nonmarket strategies to create a fit
between a global market strategy and a local nonmarket framework. Derived from an …