While the use of data in business-to-business marketing is not a new phenomenon, the digitization and digitalization of business-to-business firms' business models have recently …
N Zahoor, A Zopiatis, S Adomako… - Journal of Business …, 2023 - Elsevier
Research often illustrates the importance of digital transformation for small and medium- sized enterprises (SMEs), particularly during external disruptions. However, little attention …
MA Cronin, E George - Organizational Research Methods, 2023 - journals.sagepub.com
An effective integrative review can provide important insight into the current state of research on a topic and can recommend future research directions. This article discusses different …
H Aguinis, AM Solarino - Strategic management journal, 2019 - Wiley Online Library
Research Summary We used interviews with elite informants as a case study to illustrate the need to expand the discussion of transparency and replicability to qualitative methodology …
The present study extends the discussion on product manufacturers' digital servitization toward smart solutions by outlining and reviewing the existing literature on digital …
Transaction cost theory (TCT) has been fruitfully applied to a wide range of organizational phenomena, as reflected in a vast and evolving body of research. However, in part due to …
Digital transformation has a significant impact on firm internationalization. This paper aims to provide a systematic literature review to analyze two decades of literature on key issues …
V Scuotto, M Nicotra, M Del Giudice, N Krueger… - Journal of Business …, 2021 - Elsevier
This research illustrates the relevance of individual digital capabilities for SMEs' growth and innovation performance. Going beyond Penrosian growth theory, taking a microfoundational …
Design thinking has attracted considerable interest from practitioners and academics alike, as it offers a novel approach to innovation and problem‐solving. However, there appear to …